Today’s guest on The Sales Vitamin Podcast is Suzanne Dudley, she’s the President & CEO of Behavioral Sciences Research Press, Inc. in Dallas, Texas. She's the daughter of co-founder, George Dudley.
Emotional hesitation to develop new business can hurt your sales career. Studies show that up to 80% of new sales professionals may suffer from it. And 40% of veteran sales professionals have considered quitting all together because of the negativity towards prospecting and client engagement.
Dudley and her team has spent 40+ years understanding the science behind the barriers that keep talented, deserving salespeople from earning what they're worth. She's also the co-author of the company's latest publication, Relentless: The Science of Barrier-Busting Sales.
Dudley is a CPA and the only CPA who has been a member of the Southwestern Psychological Association (SWPA), Society for applied Multivariate Research (SAMR) and Association for Psychological Science (APS). She has a strong financial background that enables her to practically apply the research conducted by BSRP.
So, whether you sell a product, service or market yourself, you can learn to overcome the fears that hold your career hostage.
Here's what you'll learn in this episode:
Connect with Suzanne Dudley