The Sales Vitamin Podcast Episode: 004

SALES DIFFERENTIATION WITH LEE SALZ

​It's no longer good enough to show up, talk about your company, talk through a long PowerPoint presentation describing your product, features and benefits and think you've added value.

What the prospect sees and hears feels exactly like your competition that just left. 

Blah, blah, blah.  No value added.  No differentiation.  No curiosity.  No reason to change. 

You're left with price.  And that's not a good selling position. 

Today's Sales Vitamin Podcast guest is Lee Salz.  He's the author of the best selling book Sales Differentiation 19 Powerful Strategies To Win More Deals At The Prices You Want.  

Lee is a leading sales management strategist, the CEO of Sales Architects and a recognized expert in sales differentiation.  He's a featured columnist in The Business Journals and a media source on sales and sales management.  He's been quoted and featured in The Wall Street Journal, CNN, The New York Times, MSNBC, ABC News, and numerous other outlets.    

In this episode Lee discusses the following sales vitamins: 

• How he would sell a major league baseball product. 
• Finding fit & alignment.
• Positioning differentiators. 
• Differentiating how you sell.
• The importance of having a sales playbook.
• 3 keys to having a strong sales organization. 
• Mastering discovery. 
• Social media selling. 
• The one sales vitamin you have to take.  

​Connect With Lee
LinkedIn
Website
Book
Book Page

PODCAST TRANSCRIPT