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Revenue Growth Mastery - Kevin McCann

4/8/2021

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Today's guest on the Sales Vitamin Podcast is Kevin McCann. 

Kevin is the founder of Executive Strategy Group.  A firm which helps B2B executives grow their business fast, without wasting time and resources on busy work tactics that don't generate revenue. 

He's also the creator of Revenue Growth Mastery.    Kevin has taken his 27 years of high tech sales and sales process experience and turned it into a dynamic master revenue generating class consisting of a step-by-step repeatable process.

If you're a business executive, sales professional or entrepreneur, you don't want to miss this opportunity.   This course will help you master your company's revenue growth by using the step-by-step training to sell and market your products. 
The course consists of three modules and 21 lessons.  For all the Sales Vitamin Podcast listeners, here's a special offer from Kevin to save you thousands of hours. 

Revenue Growth Mastery - Buyer's Persona Creation Checklist - FREE BONUS for Sales Vitamins Listeners

  • Step 1: Go to https://revenuegrowthmastery.com/ and Start a FREE 7-Day Trial
  • Step 2: Go to Lesson 9: Creating Buyer’s Persona & Buyer’s Journey --> https://revenuegrowthmastery.com/lesson/9/
  • Click to download the Buyer's Persona Creation Checklist under resources
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Here's what we discuss in this episode: 
  • Kevin's story.
  • Revenue Growth Mastery.
  • $6M to $60M in 18 Months.
  • Minimum effective Dose (MED).
  • The highlighter test.
  • Value vs Product.
  • Discovery.
  • Understanding impact.
  • Bodybuilding & Ironman. 
  • One Sales Vitamin. 

Connect with Kevin

LinkedIn
Official Website
Revenue Growth Mastery Website

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    Chris Mele - Software Pricing Partners

    4/2/2021

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    Today's guest on the Sales Vitamin Podcast is Chris Mele.

    Chris is a Managing Partner at Software Pricing Partners. Chris and his team help B2B software companies develop innovative pricing strategies that delight customers while minimizing risk at every stage of the pricing process. This singular focus has inspired the most advanced monetization methodology in the B2B software industry and delivers  top-line growth, better profitability, and higher valuations. 
    ​

    Chris leads a team comprised of former software executives and monetization experts. His success in the software industry includes:  building and running a successful SaaS company, software Monetization (licensing, packaging, pricing), the art and science of rolling out pricing changes, the pitfalls of academic-only approaches to pricing, and/or selling software -- from small mom & pop sales (SMB) to large enterprise software sales measured in the hundreds of millions.
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    Here's what we discuss on this episode: 
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    • Software pricing and packaging strategies. 
    • Chris' early career. 
    • Selling non-physical vs physical products.
    • The science & art of sales. 
    • Identifying value in software.
    • Challenges with selling to the C-Suite.
    • Teaching vs Selling.
    • Simplifying the software sales process.
    • 3 key sales skills sales professionals need.
    • Transparency in sales.
    • Key sales tools. 
    • One sales vitamin. 

    Connect with Chris
    Software Pricing Partners Official Website
    LinkedIn

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      HamiltonDemo CEO Yvan Demosthenes

      3/12/2021

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      Today's guest on the Sales Vitamin Podcast is Yvan Demosthenes.

      Yvan is the CEO at HamiltonDemo.   HamiltonDemo is an executive recruiting company that specializes in executive searches and diversity recruiting.    They infuse your organization with game changing talent.   

      Yvan has over 20 years experience as a sales professional. He spent 16 of those years within Talent Acquisition and Recruiting.  His career has covered various Sales and Management roles. 

      During his career, he has attained several awards from GE, CareerBuilder, and Monster.com. Currently, he is the CEO at HamiltonDemo.   HamiltonDemo sources game-changing talent—qualified, proven professionals who will propel your business forward.  Yvan has a team of 2-10 employees and is perfect for those looking for qualified talent ready to help your business thrive. He has helped companies of all sizes with their online advertising, technology integration, diversity recruiting efforts, and overall recruiting strategies. ​
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      Here's what we discuss in this episode: 
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      • HamiltonDemo's start. 
      • Diversity and recruiting.
      • Executive sales recruiting.
      • Diversity and the bottom line. 
      • Changes in executive recruiting.
      • What organizations are looking for in sales leaders. 
      • Fitting the culture. 
      • The generalist vs the specialist.
      • Preparing to market yourself. 
      • Social media and recruiting.
      • The recruiting process.
      • Recruiting and the pandemic.
      • Tell your story. 
      • One sales vitamin. 

      ​Connect with Yvan
      Official HamiltonDemo Website
      LinkedIn

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        Flipp Sales VP Adam Halim

        3/12/2021

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        Today's guest on the Sales Vitamin Podcast is Adam Halim. 

        Adam is the Sr. VP of Business Development in North America for Flipp.  Flipp is a one stop marketplace for digital savings and deals from your favorite retailers.    Adam leads the sales efforts for Flipp across North America. 

        Adam is tasked with overseeing Sales and Partner Development at Flipp.  He works with the C-Level and VP Level at the largest North American retailers where he helps them drive digital transformation in the retail environment. 

        Flipp curates more than 5 billion data points per month collected from over 5 million users.   Thus, Flipp is reinventing the digital shopping experience.  ​
        Prior to Flipp, Adam led various businesses at Proctor & Gamble including retail innovation, eCommerce,  Market Strategy & Planning and the Amazon Business Development team.  

        Here's what we discuss in the episode: 
        ​
        • What is Flipp?
        • The Print vs Digital gap. 
        • The Flipp platform.
        • Sales leadership & strategy.
        • Sales changes.
        • Helping vs Selling. 
        • Key sales skills. 
        • Pandemic selling changes and challenges. 
        • Different or relevant?
        • One sales vitamin. 

        ​and much more. 

        Connect with Adam
        Official Website
        LinkedIn

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          Go Nimbly with Jason Reichl

          2/19/2021

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          Today’s guest on the Sales Vitamin Podcast is Jason Reichl.

          Jason is the CEO and co-founder of Go Nimbly, whose mission is to eliminate operational silos within go to market SaaS teams and improve processes in scale. They're improving client processes so customers receive the go-to-market experience they expect and learning a little empathy goes a long way - Go Nimbly's clients experience a 26% average revenue increase.

          Go Nimbly is the largest single operator of revenue in Silicon Valley, managing over $2.2B in SaaS revenue.
          For over 7 years Go Nimbly has transformed the most innovative SaaS businesses from the inside, exponentially improving the way they are able to deliver the Go To Market experience for their customers. 
           
          For Jason and his team, it’s about improving the customer buying experience.  They focus on eliminating the gaps in the customers Go To Market (GTM) processes.  Thus, maximizing revenue for their clients and improving their journey (buying experience).    

          Trust is at the heart of everything Go Nimbly does.  They are bringing the message of #silonomore to everyone who will listen. 
          Here's what we discuss on the podcast: 

          • #Silonomore.
          • History of Go Nimbly.
          • Eliminating gaps.
          • What a pattern of yes's tells you. 
          • The "bow tie" approach.
          • Organizational structure and culture.
          • The generalist vs The Specialist.
          • The "aha" moments.
          • Silo breaking workshops.
          • The buying experience.
          • Having a "north star".
          • Velocity and value - finding a balance.
          • One sales vitamin. 

          Connect with Jason
          Official Website
          LinkedIn

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            VOY MEDIA and Kevin Urrutia

            2/15/2021

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            Today’s guest on the Sales Vitamin Podcast is Kevin Urrutia.

            Kevin is the founder of VOY Media, a fast growing marketing agency based in NYC.  He started his career in Silicon Valley as a developer and then decided to venture out on his own.  

            He hit the ground running with a cleaning business that generated $3M in just 18 months.  This led to an ecommerce business that generated $1.5M in just 12 months and growing that sites organic traffic from 0 to $60K a month. 
             
            Eventually, he built  VOY Media and now works with clients that have been featured on Shark Tank (Several big companies, such as Big Life Journal, UMG Gaming, Paw.com, Lacoste, and XG Cargo, form a part of our clientele.)

            He’s also the Co-Author of Digital Marketing Made Easy: A-Z Growth Strategies and Key Concepts of Digital Marketing book. 

            Kevin’s been featured on Forbes, Adweek and given keynote presentations at several NYC digital marketing events. Kevin also hosts the Digital Marketing Fastlane podcast with over 150+ 5 star reviews. 
            Here's what we discuss in this episode: 
            ​
            • Kevin's start in Silicon Valley. 
            • Early side projects. 
            • His first company.
            • Figuring it out on the go. 
            • VOY Media.
            • Learning to sell.
            • Outsourcing key activities.
            • Social media mistakes.
            • Content creation and sales. 
            • Technical vs sales skills. 
            • An Aha sales moment.
            • SEO.
            • Remote working.
            • His new book.

            ​Connect with Kevin

            Official Website
            LinkedIn

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              SWAG.COM - JEREMY PARKER

              2/6/2021

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              Today’s guest on the Sales Vitamin Podcast is Jeremy Parker.  

              Parker is the Co-Founder/CEO of SWAG.COM, a top eCommerce platform for purchasing promotional materials.  SWAG warehouses products until customers would like to have them delivered to remote clients and employees, en masse or individually. 

              Parker has created multiple successful organizations throughout the course of his career.  In fact, one of his earlier ventures, Tippt, was acquired by a publicly traded company.  

              SWAG.COM generated $365k in business year one, $1.1M year two, $7M in sales year three and $10M this year. While the rest of the industry was down over 50%, SWAG.COM had their biggest month. They're  number 218 on Inc.com's top 500 and have grown 2000% over three years. They work with thousands of companies including TikTok, Facebook, Google, Amazon, Netflix, and Spotify.
              ​

              Jeremy was also named one of Crain's New York 40 Under 40 Class of 2020.  He’s passionate about spreading positivity and kindness, and holds those morals close throughout his work. 
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              Here's what we discuss in this episode: 
              ​
              • How SWAG.COM was started.
              • The traveling salesman start. 
              • Going big on their first win. 
              • Differentiating SWAG.COM
              • The mindset of the new buyer. 
              • The importance of the first year. 
              • Learning from failure.
              • Adjusting during the pandemic.
              • Selecting vendors for their sales process.
              • The power of networking.
              • One sales vitamin. 
              Parker graduated from Boston University in 2007 majoring in film production.   As a junior, he created a feature-length documentary that won the Audience Award at the 2006 Vail Film Festival.

              Upon graduation, he created multiple companies with his brother and notable partner Jessee Itzler, Co-Founder of Marquis Jets and an owner of the Atlanta Hawks NBA team. 

              Connect with Jeremy and SWAG.COM
              Official Website
              Twitter
              LinkedIn

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                SELLING WITH NOBLE PURPOSE

                1/31/2021

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                Today’s guest on the Sales Vitamin Podcast is Lisa Earle McLeod and you are in for a treat.  

                Lisa is the global expert on purpose-driven business and the bestselling author of Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud. 

                My conversation with Lisa was really eye opening.  She has spent two decades helping leaders increase competitive differentiation.  She gets it when it comes to recognizing that making money and a profit are not silos. 
                ​

                Her work debunks the myth that money is the primary motivation for most employees.  She developed the Noble Purpose philosophy after her research revealed, salespeople who sell with Noble Purpose, who truly want to make a difference to their customers, outsell salespeople who focus on their own targets and quotas.  
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                Lisa’s work history is really impressive.  She’s a former Procter & Gamble Sales Leader.  She has keynoted in 25 countries and authored over 2,000 articles.  She’s been seen on NBC Nightly News and featured in Forbes, the Wall Street Journal and NPR.

                What we discuss in this episode:

                • What is Noble Purpose.
                • The connection between purpose and profit. 
                • Sales Culture. 
                • 3 keys to the noble purpose. 
                • The game changing question.
                • Managing the noble purpose. 
                • 3 key sales changes. 
                • Advice for those going into sales. 
                • Measuring the noble purpose.
                • One sales vitamin.  
                Lisa outlines in this episode what it means to sell with a Noble Purpose and how that equates to winning and keeping more customers.  She discusses her game changing question and 3 keys to selling with a noble purpose and much, much more.

                Connect with Lisa
                Official Website
                Buy The Book



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                  #MIKESRULES with MIKE CHAUDRON

                  1/29/2021

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                  Today’s Sales Vitamin Podcast guest is Mike Chaudron and you are going to love this episode.

                  Mike is the Director, Global Strategic and Key Accounts, Enterprise and Advisory at UL.  He’s one of the most passionate guests I’ve had on the podcast.  

                  Mike has 30+ years of sales and sales management experience with demonstrated success driving sales growth while developing high performing sales teams and cultures. 
                  ​
                  Mike excels in driving growth of company revenues and improving sales-team performance.  He also mentors and coaches sales teams to create an eager, determined, persuasive, and responsible sales effort. Proven commitment to growing sales, securing customer loyalty, and building strong relationships with internal and external business partners.
                  He’s also the author of Mike’s Rules (for a copy of Mikes Rules go to his LinkedIn page).  A culmination of 53 sales and life rules to help you succeed.  He’s an Alabama native and a University of Alabama graduate (Roll Tide).  So, we talk a little football as well.  We’re both SEC fans.  

                  This episode is filled with information to help you improve your sales performance.  Mike is genuine and relevant.  He’s in the field every day leading sales professionals and making them better.

                  What we discuss in this episode:
                  ​ 
                  • The Integral Model.
                  • Sale Culture. 
                  • Listening and Relationships.
                  • Creating Alignment.
                  • Being Relentless.
                  • Being a Sales Professional.
                  • Technology & Sales.
                  • Personal Sales Development.
                  • #MikesRules. 
                  • One sales vitamin.

                  Connect with Mike
                  LinkedIn ​

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                    Dr. Steve Taubman - Removing The Mental Barriers To Sales

                    1/15/2021

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                    Today's guest on the Sales Vitamin Podcast is Dr. Steve Taubman.  

                    Dr. Taubman is an author, speaker, mindfulness coach and empowerment expert.  He’s an expert on mindset management and helping people get results.  Yes, sales results.  His message has touched over 350,000 lives.  

                    ​He’s been featured on Fox, CNN, CBS, MTV and MSNBC.  His clients include IBM, State Farm, Ben & Jerry’s, Yale University, Nissan and many more.  

                    He’s the author of multiple books including UnHypnosis (starting over), Bulletproof (mental resilience) and Buddha in The Trenches (life’s battlefields).
                    ​ 

                    Early in his career, Dr. Steve struggled with anxiety, depression and self-esteem, even though he had a thriving chiropractic practice.  These struggles led him to a personal life transformation where he discovered how to remove the mental barriers to success.  
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                    Blending his teachings with a long time passion for humor and magic, Dr. Steve developed a series of insightful, fun presentations about mastering the subconscious mind which was quickly embraced by organizations for their ability to get people in action.

                    Here's what you'll learn in this episode. 

                    • The "inner" struggle which led to his reinvention.
                    • The power of intention & entertainment. 
                    • Why "magical thinking" doesn't work. 
                    • Mental Resilience.
                    • Thinking vs Practicing (doing). 
                    • Why you need a coach. 
                    • Applying wisdom to your sales process.
                    • Success is ....
                    • One sales vitamin. 

                    This episode is filled with information to help you improve the mental (mindset)  part of your professional sales journey.   

                    Connect with Dr. Steve Taubman
                    Official Website
                    LinkedIn
                    YouTube
                    Testimonials

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